Applying makeup for photography is different than applying makeup
for everyday wear. Here are a few guidelines to keep in mind:
General
- As a general rule, apply your makeup a bit heavier than
you might normally as studio lighting tends to reduce the
impact of makeup. "Evening" makeup will look more like
everyday makeup in a photograph. To create an
"evening" look, even more makeup needs to be applied.
- Use concealer that is a bit lighter than your face to
open up your eyes and cover any blemishes -- especially
around the lips.
- Use a foundation or tinted
moisturizer that matches the color of your neck --
avoid using a foundation that creates a noticeable color
change in your skin tone.
- Powder generously. There's a reason TV
personalities have their faces powdered -- studio lights
magnify any variance in your complexion. Powder
creates a smooth, shine-free look you'll love!
- To add a healthy glow and shape
to your face, apply blusher over the apples of your cheeks.
Be sure to create a hint of color rather than a stripe!
Eyes
- Apply liner from the outside of
the upper eyelid toward the inner corner. You may
prefer to leave some of the upper lid unlined to make your
eyes look larger.
- Apply liner from the outside of
the lower eyelid toward the inner corner. Use a thin liner and leave the inner corner
of the lid unlined.
In photographs, heavy liner that completely encircles the
eye makes the eye
look small, which is not flattering.
- Keep the lids near the
lashes and near the eyebrow light and use a darker shade in
the socket line. Blend with brushes, starting light
and building the color up in several layers.
- Use mascara on either the top
or bottom lashes or just on top. Match the mascara to your
hair color. Use black mascara if you have black or
dark brown hair. Redheads, light browns and blondes
should use brown.
- Groom your eyebrows into a
classic arched curve. Use an eyebrow pencil to
fill in any gaps and accentuate the natural shape.
Lips
- Use a bolder and darker color than you
otherwise might -- even if it's just a few shades.
- Avoid using a "natural" color
the same shade as your skin. It will cause your lips
to be lost -- and you'll look dead!
- Use a liner that matches your
lipstick.
- You may apply a gloss if you
wish, although frosted finishes are best avoided.
- Lipstick has to be touched up
often during a shoot. Be prepared to fix any
feathering.
Nails
- Short, well-trimmed nails look
best. Polish with a color that compliments the rest of
your makeup.
- If you prefer not to use
colored polish, consider a French manicure or at a minimum
use clear polish to create shine.
- Fake nails are notorious for
coming off in a photo shoot. If you feel you must use
them, please be prepared to reattach a nail that's come
loose!